Just Play by E.CO

I am Elaina, Owner + Founder of E.CO. I have two businesses, Mini Buddhas Kids Yoga and Just Play – both are inspired by integrating children and families with yoga and mindful based activities. I have two children, two pugs and a husband – together we make up E.CO (because all of our names start with E). I am a New York native, but spent most of my 20’s in various cities including Chicago, Miami and Dubai. Now we have settled in Naples, Florida which we proudly call home.

With almost 20 years of experience in the health + wellness industry, yoga and movement are most important to me after my family. In May 2018, I completed my children’s yoga teacher training and created Mini Buddhas Kid’s Yoga so I could share the benefits of yoga with families – an activity I’ve done with my own children from a very young age.

When quarantine hit, I had to reimagine how I would get yoga and mindfulness to kids without in-person classes. This shift in the world sparked Just Play – taking yoga and mindful based activities by offering themed bags with movement cards that are yoga-esque, along with playful props. Customers have the options to make their own bundle.

The mindful aspect of yoga and meditation is the key to being a happy human. This teaches our kids to truly live in the moment – not the score of a past game or practicing for their next recital – but the focus on here and now. My core mission is to encourage parents to spend less time planning and more time playing with their kids!